Empora

A slightly confusing new website has been created for fashionistas like you, me and all of our friends. I have been reading about it and from what I can gather the way it works is by searching for an item of clothing that you are after. So you put in 'tops' and 'yellow' for example and they bring up all of the yellow tops within their bank of shops, alternatively you can also search by shop/label/brand.

Once you have picked what you are after you can then go through to their site and buy it, so basically it is an online fashion store aggregator for those who are after something quite specific. Thing is, this website isnt confusing at all, its actually a really good idea.