The video for Florence's new track 'Drumming Song' is bur-illiant, you heard it here first. Ok, so that's technically a lie as Dazed Digital did a rather splendid interview with Hannah Marshall and Aldene Johnson who designed the garb and styled respectively for the vid.
I love a choreographed dance routine so this is ticking all of my boxes.
Here is a quote from Aldene about the styling behind the video:
Aldene Johnson: The brief was good versus evil, which is always a lot fun. The words disco gargoyle were bandied around a lot too! My job has always been developing Florence's style so I took what she had already and showed her how much further she could take it with some killer Raphael Young and Charlotte Olympia heels, a great Hannah Marshall dress or seven and some Dominic Jones claws.
Can you style me please Aldene!?
The mask is Manish Arora. I always wanted to be a Top of the Pops dancer so I could get down to choroegraphed shiz, maybe I'll just settle for being Florence instead?
Friday, 7 August 2009
Florence and the Machine - Drumming Song
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1 comment:
Haha I didnt see the Dazed Digital interview so I did hear it here first!
Great video and I love love love her hair.
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