Saturday, 8 November 2008

Happy Socks...

I love getting post, probably because I don't often get any fun stuff as my postbox is seemingly reserved for bills. However, this morning I received a package from Happy Socks the Swedish sock company.

Made from combed cotton, Happy Socks' aim is to give the world a 'mood boost with a blast of colour', the campaign shots were done by Loyal Magazine's Kristian Bergtsson and look like Sigur Ros styling an American Apparel shoot.

Here's a selection of my favourite designs from the website:

At 7 Euros a pair HS are definitely onto a winner...

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