This is the fab Alexander McQueen limited edition scarf designed exclusively for HOME, an environmental film. You may notice that this features a manipulated photographic representation of the dying earth morphed into a skull.
HOME will be launched on EARTH DAY (5th June) on all media at the same time as an invitation to discover the wealth and diversity of our planet and raise awareness on social issues and climate changes. It has been made and directed by Yann Arthus-Bertrand and co-produced by PPR and Luc Besson.
The 200 scarves will be available exclusively at Alexander McQueen stores ( London/ Milan/ NewYork/ LasVegas/ Los Angeles) from June 2009.
Profits will be donated to www.goodplanet.org