For those who haven't seen the new Fred Perry womenswear shop in Covent Garden, I implore you to check out the website so you can devour the Emma Cook collection.
Fred Perry is a staple for the mod / ska types out there and the female advertising campaign features 60's inspired girls with lashings of eye liner and severe brunette bobs - which I love!
Having experienced why not to wash a Fred Perry t-shirt (if any children out there want some FP polos send them to me) I have to say that for what you get, it can be a tad over-priced and this is pretty off putting.
However, the Emma Cook for Fred Perry has lured me back into the shop, above is a montage of the outfits - the dresses are definitely the best - i just love the over-sized crests. Ranging from 80-120 quid the dresses are something to save up for just don't put them in the wash!